Sunday, January 3, 2016

Under New Leader, Discovery Channel’s Brand Reboot Shows Promise

By moving away from ratings stunts and tired content, Rich Ross has managed to help lift the TV network’s viewership and nab a sought-after demographic.

from NYT > Reality Television http://www.nytimes.com/2016/01/04/business/media/under-new-leader-discovery-channels-brand-reboot-shows-promise.html?partner=rssnyt&emc=rss

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