Sunday, May 14, 2017

As Viewers Drift Online, Advertisers Hold Fast to Broadcast TV

Ad buyers will spend billions, as they did last year, to be a part of the TV season, knowing that, ratings aside, television still reaches more people than digital ads.

from Reality Television https://www.nytimes.com/2017/05/14/business/media/advertisers-streaming-video-broadcast-tv.html

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